{"product_id":"weighted-cloak","title":"Coozy™ - Calming Weighted Cloak","description":"\u003c!-- TESTIMONIAL --\u003e\n\u003cdiv style=\"text-align: center; margin-top: 10px; margin-bottom: 26px;\" class=\"bs-testimonial\"\u003e\n\u003cp style=\"font-size: 15px; color: #4a4a4a; line-height: 1.8; font-style: italic; margin: 0 0 12px 0;\"\u003e\"She didn't think she was going to like it, but the first day she put it on she literally crashed out right on the sofa, no problem no nothing. Six hours without moving. That's the longest I've ever seen my wife sleep without tossing and waking up from her anxiety. It's like all her stress was erased when she woke up.\"\u003c\/p\u003e\n\u003cspan style=\"color: #d4a84b; font-size: 12px; letter-spacing: 2px;\"\u003e★★★★★\u003c\/span\u003e \u003cspan style=\"font-weight: 600; font-size: 12px; color: #1a1a1a; margin-left: 6px;\"\u003e— Andrew L.\u003c\/span\u003e \u003cspan style=\"font-size: 11px; font-weight: 500; color: #5a8f6b; background: rgba(90,143,107,0.08); padding: 2px 8px; border-radius: 20px; margin-left: 6px;\"\u003e✓ Verified Buyer\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- OPENING (PAIN POINT) --\u003e\n\u003cdiv style=\"margin-bottom: 28px;\" class=\"bs-opening\"\u003e\n\u003c!-- Element 1: Scene-setting sentence --\u003e\n\u003cp style=\"font-size: 15px; color: #4a4a4a; line-height: 1.8; margin: 0 0 14px 0;\"\u003eThree blankets on the couch, thermostat past 70, rereading the same email three times, snapping at whoever's closest over nothing, and still the \u003cu\u003etossing starts again\u003c\/u\u003e.\u003c\/p\u003e\n\u003c!-- Element 2: Bold stat callout (AAA — cherry-picked from Doc 6) --\u003e\n\u003cp style=\"font-size: 15px; color: #4a4a4a; line-height: 1.8; margin: 0 0 14px 0;\"\u003e\u003cstrong style=\"color: #1a1a1a;\"\u003eThe AAA Foundation for Traffic Safety found that sleeping four to five hours a night carries the same crash risk as \u003cu\u003edriving at the legal alcohol limit\u003c\/u\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!-- Element 3: Emotional consequence (1 sentence) --\u003e\n\u003cp style=\"font-size: 15px; color: #4a4a4a; line-height: 1.8; margin: 0;\"\u003eNight after night running on something that isn't really rest, feeling \u003cu\u003enot quite whole\u003c\/u\u003e and never knowing why.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- INTRODUCTION (PRODUCT REVEAL) --\u003e\n\u003cdiv style=\"margin-bottom: 27.5px;\" class=\"bs-introduction\"\u003e\n\u003cp style=\"font-size: 15px; color: #4a4a4a; line-height: 1.8; margin: 0;\"\u003eThe Coozy™ Calming Weighted Cloak is the weighted blanket that leaves the bedroom, wrapping \u003cu\u003efour pounds of evenly distributed weight\u003c\/u\u003e inside a \u003cu\u003efull-length faux-fur-lined cloak\u003c\/u\u003e that sits across the shoulders and \u003cstrong style=\"color: #1a1a1a;\"\u003emoves with the body\u003c\/strong\u003e. No more layering blankets, cranking the thermostat, or dragging anything across the house. Slip it on, feel the shoulders drop, and let the whole body \u003cstrong style=\"color: #1a1a1a;\"\u003efinally exhale\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 35.3px; border-radius: 10px;\" class=\"bs-img-reveal-dvert\"\u003e\u003cvideo style=\"width: 100%; aspect-ratio: 3\/4.5; object-fit: cover; border-radius: 10px; border: 1px solid black;\" playsinline=\"\" muted=\"\" loop=\"loop\" autoplay=\"autoplay\" src=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/b9c0ad7246b14c4dbf9aab763a705aa7.mp4\"\u003e\u003c\/video\u003e\u003c\/div\u003e\n\u003c!-- BENEFITS --\u003e\n\u003cdiv style=\"margin-bottom: 48px;\" class=\"bs-benefits\"\u003e\n\u003c!-- OVERRIDE #3: Benefits header uses customer language + stickiness claim instead of guideline template --\u003e\n\u003cp style=\"font-size: 17px; font-weight: bold; color: #1a1a1a; text-align: center; text-transform: uppercase; letter-spacing: 0.05em; text-decoration: underline; margin: 8px 0 28px 0;\"\u003eWHY COOZY™ OWNERS NEVER TAKE IT OFF:\u003c\/p\u003e\n\u003c!-- BULLET 1 — S2 cherry-picked from Doc 6 --\u003e\n\u003cdiv style=\"margin-bottom: 22px; padding-bottom: 22px; border-bottom: 1px solid #E8E0D8;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; letter-spacing: 0.1em; text-transform: uppercase; color: #1a1a1a; margin: 0 0 6px 0;\"\u003e✅ SHOULDERS DROP, MIND QUIETS\u003c\/p\u003e\n\u003cp style=\"font-size: 15px; color: #4a4a4a; line-height: 1.75; margin: 0;\"\u003eThe Coozy™ carries a \u003cstrong style=\"color: #1a1a1a;\"\u003esoft 4 lb interior weight\u003c\/strong\u003e that rests across the collarbones and upper back, \u003cstrong style=\"color: #1a1a1a;\"\u003espreading evenly\u003c\/strong\u003e so it feels like a hug that doesn't let go. Ten minutes later, the phone's still on the cushion and nothing feels urgent.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- BULLET 2 — OVERRIDE #2: weighted-blanket contrast restored (sentiment override) --\u003e\n\u003cdiv style=\"margin-bottom: 22px; padding-bottom: 22px; border-bottom: 1px solid #E8E0D8;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; letter-spacing: 0.1em; text-transform: uppercase; color: #1a1a1a; margin: 0 0 6px 0;\"\u003e✅ WEIGHTED COMFORT, ROOM TO ROOM\u003c\/p\u003e\n\u003cp style=\"font-size: 15px; color: #4a4a4a; line-height: 1.75; margin: 0;\"\u003eA weighted blanket works great until it's time to stand up; the Coozy™ delivers that same \u003cstrong style=\"color: #1a1a1a;\"\u003esteady pressure across the chest\u003c\/strong\u003e in a cloak that \u003cstrong style=\"color: #1a1a1a;\"\u003emoves room to room\u003c\/strong\u003e. No folding, no leaving it behind: just wear it and keep moving.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; border-radius: 10px; margin-top: 22px; padding-bottom: 0px !important; margin-bottom: 0px !important;\" class=\"bs-img-bullet\"\u003e\u003cimg style=\"border-radius: 10px; border: 1px solid black; margin-bottom: 0px !important;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0799\/6453\/7069\/files\/unnamed_21.jpg?v=1774257165\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- BULLET 3 — compressed to 2 sentences --\u003e\n\u003cdiv style=\"margin-bottom: 22px; padding-bottom: 22px; border-bottom: 1px solid #E8E0D8;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; letter-spacing: 0.1em; text-transform: uppercase; color: #1a1a1a; margin: 0 0 6px 0;\"\u003e✅ PULL THE HOOD UP, DISAPPEAR\u003c\/p\u003e\n\u003cp style=\"font-size: 15px; color: #4a4a4a; line-height: 1.75; margin: 0;\"\u003eThe \u003cstrong style=\"color: #1a1a1a;\"\u003egiant hood\u003c\/strong\u003e on the Coozy™ \u003cstrong style=\"color: #1a1a1a;\"\u003edrops over the entire head\u003c\/strong\u003e, shutting out light, noise, and everything else. Customers call it a cave, a cocoon, a turtle pulling into its shell; pull it up and the world goes away.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- BULLET 4 — merged arms-free + sizing (from Doc 6 structure) --\u003e\n\u003cdiv style=\"margin-bottom: 22px; padding-bottom: 22px; border-bottom: 1px solid #E8E0D8;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; letter-spacing: 0.1em; text-transform: uppercase; color: #1a1a1a; margin: 0 0 6px 0;\"\u003e✅ ARMS OUT, EVERY SIZE\u003c\/p\u003e\n\u003cp style=\"font-size: 15px; color: #4a4a4a; line-height: 1.75; margin: 0;\"\u003eAn \u003cstrong style=\"color: #1a1a1a;\"\u003eopen poncho shape\u003c\/strong\u003e with sides that stay open gives the Coozy™ full arm freedom for coffee, texts, and everything in between. \u003cstrong style=\"color: #1a1a1a;\"\u003eTwo length options\u003c\/strong\u003e and no zippers or buttons; it falls naturally over any body from XS to 6XL, five-two to six-six.\u003c\/p\u003e\n\u003cdiv class=\"bs-img-bullet2\" style=\"text-align: center; border-radius: 10px; margin-top: 22px; padding-bottom: 0px !important; margin-bottom: 0px !important;\"\u003e\u003cvideo src=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/cc31d72865c641a39e619d1669ba64f3.mp4\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" playsinline=\"\" style=\"width: 100%; aspect-ratio: 1\/1; object-fit: cover; border-radius: 10px; border: 1px solid black; margin-bottom: 0px !important;\"\u003e\u003c\/video\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- BULLET 5 — NEW: faux fur sensory detail (cherry-picked from Doc 6, compressed to 2 sentences) --\u003e\n\u003cdiv style=\"margin-bottom: 22px; padding-bottom: 22px; border-bottom: 1px solid #E8E0D8;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; letter-spacing: 0.1em; text-transform: uppercase; color: #1a1a1a; margin: 0 0 6px 0;\"\u003e✅ FAUX FUR THAT FEELS LIKE AN APOLOGY\u003c\/p\u003e\n\u003cp style=\"font-size: 15px; color: #4a4a4a; line-height: 1.75; margin: 0;\"\u003e\u003cstrong style=\"color: #1a1a1a;\"\u003eDense faux fur\u003c\/strong\u003e lines the inside of every Coozy™, not the thin kind that pills after two washes. It gets softer every time: cold wash, air dry, and the whole thing \u003cstrong style=\"color: #1a1a1a;\"\u003eholds its shape\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- BULLET 6 (last — NO border-bottom) — compressed to 2 sentences --\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; letter-spacing: 0.1em; text-transform: uppercase; color: #1a1a1a; margin: 0 0 6px 0;\"\u003e✅ WIZARD, JEDI, OR JUST COZY\u003c\/p\u003e\n\u003cp style=\"font-size: 15px; color: #4a4a4a; line-height: 1.75; margin: 0;\"\u003eThe \u003cstrong style=\"color: #1a1a1a;\"\u003eoversized hood\u003c\/strong\u003e and \u003cstrong style=\"color: #1a1a1a;\"\u003efull-length drape\u003c\/strong\u003e earn names from the first wear of a Coozy™: \u003cem\u003e\"Wizard Ponchos,\"\u003c\/em\u003e \u003cem\u003e\"flying squirrel suit,\"\u003c\/em\u003e and \u003cem\u003e\"Annnnd I feel like a wizard.\"\u003c\/em\u003e It's ridiculous and cozy at the same time, and that's exactly why it never comes off.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- HOW TO USE \/ INSTALL --\u003e\n\u003cdiv style=\"background: #FFFFFF; border-radius: 10px; padding: 28px 24px; border: 1px solid #E8E0D8; margin-bottom: 44px;\" class=\"bs-howto\"\u003e\n\u003cp style=\"font-size: 15px; font-weight: bold; color: #1a1a1a; text-align: center; text-transform: uppercase; letter-spacing: 0.1em; margin: 0 0 24px 0;\"\u003eHOW TO USE\u003c\/p\u003e\n\u003c!-- STEP 1 --\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 14px; margin-bottom: 18px;\"\u003e\n\u003cspan style=\"flex-shrink: 0; width: 28px; height: 28px; border-radius: 50%; background: #F5EDE7; color: #c08b6e; font-weight: bold; font-size: 13px; display: inline-flex; align-items: center; justify-content: center;\"\u003e1\u003c\/span\u003e\n\u003cp style=\"font-size: 14px; color: #4a4a4a; line-height: 1.65; margin: 0; padding-top: 4px;\"\u003eSlip the Coozy™ over the head and let it fall naturally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- STEP 2 --\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 14px; margin-bottom: 18px;\"\u003e\n\u003cspan style=\"flex-shrink: 0; width: 28px; height: 28px; border-radius: 50%; background: #F5EDE7; color: #c08b6e; font-weight: bold; font-size: 13px; display: inline-flex; align-items: center; justify-content: center;\"\u003e2\u003c\/span\u003e\n\u003cp style=\"font-size: 14px; color: #4a4a4a; line-height: 1.65; margin: 0; padding-top: 4px;\"\u003eAdjust the hood for full coverage or push it back for open wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- STEP 3 --\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 14px; margin-bottom: 18px;\"\u003e\n\u003cspan style=\"flex-shrink: 0; width: 28px; height: 28px; border-radius: 50%; background: #F5EDE7; color: #c08b6e; font-weight: bold; font-size: 13px; display: inline-flex; align-items: center; justify-content: center;\"\u003e3\u003c\/span\u003e\n\u003cp style=\"font-size: 14px; color: #4a4a4a; line-height: 1.65; margin: 0; padding-top: 4px;\"\u003eSettle into a couch, chair, or bed and let everything land.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- STEP 4 (last — NO margin-bottom) --\u003e\n\u003cdiv style=\"display: flex; align-items: flex-start; gap: 14px;\"\u003e\n\u003cspan style=\"flex-shrink: 0; width: 28px; height: 28px; border-radius: 50%; background: #F5EDE7; color: #c08b6e; font-weight: bold; font-size: 13px; display: inline-flex; align-items: center; justify-content: center;\"\u003e4\u003c\/span\u003e\n\u003cp style=\"font-size: 14px; color: #4a4a4a; line-height: 1.65; margin: 0; padding-top: 4px;\"\u003eBreathe out, sink in, and feel the warmth spread from shoulders to shins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- SOCIAL PROOF --\u003e\n\u003cdiv style=\"margin-bottom: 28px;\" class=\"bs-social-proof\"\u003e\n\u003cp style=\"font-size: 17px; font-weight: bold; color: #1a1a1a; text-align: center; text-transform: uppercase; letter-spacing: 0.05em; text-decoration: underline; margin: 0;\"\u003eSHE CRASHED OUT ON THE SOFA. SIX HOURS. NO PROBLEM NO NOTHING.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- UNDERSTANDING (RELATABLE STORY — compressed to 3 sentences, \"We understand how\" opener) --\u003e\n\u003c!-- NOTE: S3 should contain a stat from research briefing Stat Assignment Table when available. Current S3 uses emotional sting. --\u003e\n\u003cdiv style=\"margin-bottom: 28px;\" class=\"bs-understanding\"\u003e\n\u003cp style=\"font-size: 15px; color: #4a4a4a; line-height: 1.8; margin: 0;\"\u003eWe understand how \u003cu\u003eexhausting\u003c\/u\u003e it is to keep trying: the oversized hoodie that didn't reach the legs, the weighted blanket that never left the bed, the heated throw that slips off when standing, the fourth blanket piled on top. Each was supposed to be the fix, and each ended up folded in a drawer or stuffed behind the sofa. The worst part isn't the money — it's the feeling that comes back every time something new \u003cu\u003edoesn't work: maybe nothing will\u003c\/u\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CLOSING — OVERRIDE #1: tonight\/tonight binary restored (sentiment override in S3) --\u003e\n\u003cdiv style=\"margin-bottom: 36px;\" class=\"bs-closing\"\u003e\n\u003cp style=\"font-size: 15px; color: #4a4a4a; line-height: 1.8; margin: 0;\"\u003eThe Coozy™ Calming Weighted Cloak was built for the exact moment the front door closes and the day needs to \u003cstrong style=\"color: #1a1a1a;\"\u003efinally stop\u003c\/strong\u003e. \u003cstrong style=\"color: #1a1a1a;\"\u003eFour pounds of weight\u003c\/strong\u003e settle in within the first minute; Coozy™ owners wear it all day, can't make the thing come off. Tonight can be another night of piling on blankets and waking up at 2 AM, or tonight can end on the sofa, \u003cu\u003ecrashed out, not moving, six hours straight\u003c\/u\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- PRODUCT SPECIFICATIONS --\u003e\n\u003cdiv style=\"background: #FFFFFF; border-radius: 10px; padding: 28px 24px; border: 1px solid #E8E0D8; margin-bottom: 34px;\" class=\"bs-specs\"\u003e\n\u003cp style=\"font-size: 15px; font-weight: bold; letter-spacing: 0.1em; text-transform: uppercase; color: #1a1a1a; margin: 0 0 12px 0;\"\u003eProduct Specifications\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #4a4a4a; line-height: 1.9; margin: 0;\"\u003eWeight: 4 lbs\u003cbr\u003eLining: Faux fur (soft, non-scratch)\u003cbr\u003eLengths: Standard (≤5'6\") + Tall\u003cbr\u003eShell: Soft cotton-blend\u003cbr\u003eCare: Cold wash, delicate, air dry\u003c\/p\u003e\n\u003cp style=\"font-size: 15px; font-weight: bold; letter-spacing: 0.1em; text-transform: uppercase; color: #1a1a1a; margin: 22px 0 12px 0;\"\u003ePackage Includes\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #4a4a4a; line-height: 1.9; margin: 0;\"\u003e1x Coozy™ Calming Weighted Cloak\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- GUARANTEE — HARDCODED: DO NOT MODIFY --\u003e\n\u003cdiv style=\"text-align: center; padding: 32px 24px; background: #F5EDE7; border-radius: 10px; margin-bottom: 36px;\" class=\"bs-guarantee\"\u003e\n\u003cp style=\"font-size: 17px; font-weight: bold; color: #1a1a1a; text-transform: uppercase; letter-spacing: 0.05em; margin: 0 0 12px 0;\"\u003eMoney Back Guarantee\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #4a4a4a; line-height: 1.75; margin: 0;\"\u003eAt NorthStar, we believe in the quality of our products therefore we offer a \u003cspan style=\"color: #1a1a1a;\"\u003e30-Day Money Back Guarantee\u003c\/span\u003e with no questions asked! When you purchase from us, there is ZERO Risk for you!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- HIDDEN DISCOUNT + SUPPORT — HARDCODED: DO NOT MODIFY --\u003e\n\u003cdiv style=\"text-align: center; margin-bottom: 26px;\" class=\"bs-discount\"\u003e\n\u003cdiv style=\"padding: 24px 20px; border: 2px dashed #D4A84B; border-radius: 10px; margin-bottom: 20px;\"\u003e\n\u003cp style=\"font-size: 11px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: #d4a84b; margin: 0 0 10px 0;\"\u003eHidden Discount Unlocked\u003c\/p\u003e\n\u003cp style=\"font-size: 15px; color: #4a4a4a; line-height: 1.8; margin: 0 0 4px 0;\"\u003eUse code \u003cstrong style=\"color: #1a1a1a;\"\u003e\"NORTHSTAR10\"\u003c\/strong\u003e at checkout\u003c\/p\u003e\n\u003cp style=\"font-size: 15px; color: #4a4a4a; line-height: 1.8; margin: 0;\"\u003efor an additional \u003cstrong style=\"color: #1a1a1a;\"\u003e10% OFF\u003c\/strong\u003e your ENTIRE order!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size: 13px; color: #7a7a7a; line-height: 1.8; margin: 0;\"\u003eCustomer Support:\u003cbr\u003eEmail: support@northstarcollective.com\u003cbr\u003ePhone: +1-800-561-1430\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NorthStar Collective","offers":[{"title":"Obsidian","offer_id":49999369863405,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true},{"title":"Dark Purple","offer_id":49999369896173,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true},{"title":"Green","offer_id":49999369928941,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true},{"title":"Wine Red","offer_id":49999369961709,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true},{"title":"Terra Brown","offer_id":50059435147501,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true},{"title":"Quartz Pink","offer_id":49999370027245,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/6453\/7069\/files\/8_c7c5f010-4415-4903-bcd0-3a789fc85760.webp?v=1774260474","url":"https:\/\/northstarcollective.com\/products\/weighted-cloak","provider":"NorthStar Collective","version":"1.0","type":"link"}